Comments on: More mental accounting forms: the “endowment effect” and “nudge theory” https://eliteedgemoney.com/mental-accounting-forms-endowment-effect-nudge-theory/ Money | Minimalism | Mohawks Wed, 18 Mar 2026 11:03:47 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: J. Money https://eliteedgemoney.com/mental-accounting-forms-endowment-effect-nudge-theory/#comment-276785 Wed, 03 Apr 2019 10:45:40 +0000 https://staging.eliteedgemoney.com/?p=60019#comment-276785 In reply to Kate.

Oooooh thank you!!! That sounds like a fantastic listen!

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By: Kate https://eliteedgemoney.com/mental-accounting-forms-endowment-effect-nudge-theory/#comment-276782 Wed, 03 Apr 2019 10:17:10 +0000 https://staging.eliteedgemoney.com/?p=60019#comment-276782 Oh! I love this guy! I heard him on the Freakonomics podcast and could never remember the expression “mental accounting” to read more about it. Thanks!

Here is the podcast:
http://freakonomics.com/podcast/richard-thaler/
People Aren’t Dumb. The World Is Hard. (Ep. 340)

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By: J. Money https://eliteedgemoney.com/mental-accounting-forms-endowment-effect-nudge-theory/#comment-276698 Fri, 29 Mar 2019 18:03:04 +0000 https://staging.eliteedgemoney.com/?p=60019#comment-276698 In reply to Chadnudj.

Woww that is cool! Love seeing all the applications with it!

And yes to that book too – been on my list for a while and then keep forgetting about it… I think its time to finally scoop it up from the library :)

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By: J. Money https://eliteedgemoney.com/mental-accounting-forms-endowment-effect-nudge-theory/#comment-276696 Fri, 29 Mar 2019 17:54:49 +0000 https://staging.eliteedgemoney.com/?p=60019#comment-276696 In reply to Your Money Blueprint.

Haha… I like the way you think ;)

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By: Chadnudj https://eliteedgemoney.com/mental-accounting-forms-endowment-effect-nudge-theory/#comment-276687 Fri, 29 Mar 2019 14:15:14 +0000 https://staging.eliteedgemoney.com/?p=60019#comment-276687 In reply to Chadnudj.

I also will absolutely recommend Thaler/Susstein’s book Nudge, if you’re into this sort of stuff….great insight into easy ways to improve our world by turning human inertia/laziness/misperceptions to a socially optimal advantage.

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By: Chadnudj https://eliteedgemoney.com/mental-accounting-forms-endowment-effect-nudge-theory/#comment-276686 Fri, 29 Mar 2019 14:10:43 +0000 https://staging.eliteedgemoney.com/?p=60019#comment-276686 As someone familiar with Chicago (at least from some pics on your site), you’ll appreciate the great example of the nudge effect on Lake Shore Drive and Oak Street, where the lines on the curve (designed to get you to slow down) are not evenly spaced but instead are put at increasingly closer distances as you approach the curve to give you the illusion of going faster (so you thus slow down even more):
https://nudges.wordpress.com/tag/traffic/

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By: Your Money Blueprint https://eliteedgemoney.com/mental-accounting-forms-endowment-effect-nudge-theory/#comment-276680 Fri, 29 Mar 2019 07:46:42 +0000 https://staging.eliteedgemoney.com/?p=60019#comment-276680 In reply to J. Money.

The nudge theory – email subscribers to eliteedgemoney.com :)

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By: J. Money https://eliteedgemoney.com/mental-accounting-forms-endowment-effect-nudge-theory/#comment-276658 Thu, 28 Mar 2019 18:51:48 +0000 https://staging.eliteedgemoney.com/?p=60019#comment-276658 In reply to Becky.

That emergency fund thing is totally real!!!

Even us $$ bloggers have a hard time spending it because it just looks so nice and pretty sitting there finally after years of building it up!! Who wants to spend any of it and have to re-fill again?? ;)

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By: J. Money https://eliteedgemoney.com/mental-accounting-forms-endowment-effect-nudge-theory/#comment-276657 Thu, 28 Mar 2019 18:46:47 +0000 https://staging.eliteedgemoney.com/?p=60019#comment-276657 In reply to Dana.

YES IT WILL!!!

That’s awesome they’re doing that!! :)

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By: J. Money https://eliteedgemoney.com/mental-accounting-forms-endowment-effect-nudge-theory/#comment-276656 Thu, 28 Mar 2019 18:45:05 +0000 https://staging.eliteedgemoney.com/?p=60019#comment-276656 In reply to Erica.

HEYYY COOL!!!

On both your neighbor’s retirement and you finally stopping by to say hi to me :)

Hello! *Waves*

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